FSOG NAILS BY OPI AND MAKEUP BY MUFE
It looks like the media blitz and cross marketing for the first Fifty Shades of Grey movie has begun. It was announced this week that they joined with make up company Make Up For Ever to release a Fifty inspired collection just in time for the holidays. Not to be missed it was also released today another new collection of nail lacquer by OPI. Both of these collections will feature colors with names that will connect to the books and movies. I believe their products will be available at Sephora.
The OPI line up is released in January ahead of the film and features any and every shade grey as well as a wicked looking red. I love Embrace The Grey. There was a lot of room to go tacky in this collection, but the names are actuall very cool – Shine for Me, Dark Side of The Mood and My Silk Tie. It’s going to be interesting to see whether fans of the books can see a connection between wearing grey nails and living the fantasy. It’s all down to the power of suggestion for the many readers of the books.
Make Up For Ever MUFE couldn’t resist with names – Desire Me, Tease Me, Give In To Me.. They’ve been a little bit more creative, but bottom line of it is that it’s only an appropriate-to-the-subject named range tied up in a silky looking bag.
Should be fun to see what other items will soon be wearing some Fifty Shades of Grey.