It was a busy day for Dakota Johnson, the new face of Gucci Bloom Fragrance, while she was in NYC. She started the day off early with a photo shoot in Times Square surrounded by a pop up garden. The garden was set up the night before after midnight in the middle of Times Square. She was seen posing for several photos including on a swing. She was joined by Gucci creative director Alessandro Michele for some photos.
I was able to snap a few photos of the garden after Dakota had finished for the day.
The new Gucci fragrance will be available to order online at Saks Fifth Avenue website. It is to be available late May. While visiting NYC I was able to visit Saks and they told me that they are the only store where you can purchase it at their NYC store only.
Credits to Photographers and @gucci
After they were finished they asked us to come into the garden and told us to take any flowers that we would like.
Next up I was able to catch Dakota leaving her hotel for the Gucci Bloom fragrance launch event on Tuesday (May 2) at MoMA PS1 in New York City. She was joined there by several other models for the evening event.